Privacy Policy

Last updated: Friday 2nd January 2026

Limitless Supplements Ltd respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use and protect your information when you visit our website or make a purchase.

1. Who We Are

Limitless Supplements Ltd
86-90 Paul Street, London, EC2A 4NE
Company Number: 16716919
VAT Number: 506751103
Email: team@limitless-supplements.co.uk

We are the data controller responsible for your personal data.

2. What Information We Collect

Information You Provide Directly

Name
Billing and delivery address
Email address
Telephone number
Order details
Subscription preferences
Enquiries submitted via contact forms

Information Collected Automatically

IP address
Device and browser information
Pages visited
Cookies and tracking data

Payment details are processed securely by our payment providers. We do not store full card details.

3. How We Use Your Information

We use your data to:

Process and fulfil orders
Manage subscriptions
Respond to enquiries
Send order confirmations and service updates
Improve our website and services
Deliver relevant advertising (where consent has been given)
Send marketing communications (where you have opted in)

We rely on the following lawful bases:

Contractual necessity
Legal obligation
Legitimate interests
Consent (for marketing and certain cookies)

4. Marketing Communications

If you opt in, we may send you emails about products, offers and educational health content.

You can unsubscribe at any time via the link in our emails or by contacting:

team@limitless-supplements.co.uk

We do not sell your personal data.

5. Advertising & Tracking Technologies

We may use advertising and analytics tools including:

Meta (Facebook & Instagram) Ads
Google Ads
Google Analytics

These services may use cookies and tracking technologies (such as pixels) to:

Measure website traffic
Track purchases and conversions
Deliver relevant advertisements
Show remarketing adverts based on your browsing activity

Where required by law, these cookies are only placed after you provide consent via our cookie banner.

You can manage your advertising preferences via your browser settings or through the advertising platform settings (such as Google Ad Settings or Facebook Ad Preferences).

6. Sharing Your Information

We may share data with trusted third parties where necessary, including:

Wix (website hosting provider)
Payment providers
Courier and delivery companies
Email marketing providers
Advertising and analytics platforms

These third parties are required to process your data securely and lawfully.

7. Data Retention

We retain personal data only for as long as necessary to:

Fulfil orders
Comply with legal obligations (including accounting and tax requirements)
Resolve disputes

8. Your Rights

Under UK data protection law, you have the right to:

Access your personal data
Request correction
Request deletion
Object to processing
Withdraw consent
Request restriction of processing

To exercise your rights, contact:

team@limitless-supplements.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

9. Data Security

We take appropriate technical and organisational measures to protect your data from unauthorised access, misuse or loss.

All payment transactions are encrypted and processed securely.

10. Cookies

Our website uses cookies to ensure functionality, analyse performance and support advertising activities.

You can manage cookie preferences through our cookie consent tool.

For more details, please see our Cookie Policy.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised date.